Sustainability and Innovation in Motorsport: The Future of Mobility

The Greentech.LIVE conference in Hamburg will focus on the link between sustainability and innovation.

In this context, Harry Verhaar, Global Head of Brand, Communication & Marketing at Signify (formerly Philips Lighting), as an expert in sustainable technologies, will speak about the responsibility of large companies in climate protection.

“According to Verhaar, motorsport in particular is increasingly developing into an innovation laboratory for environmentally friendly mobility.” According to the Signify manager, Mercedes-AMG Petronas and other racing teams are increasingly focusing on sustainable strategies to reduce CO₂ emissions and make new technologies usable for series production.

Sustainability as a Strategic Direction

Motorsport faces the challenge of improving its environmental footprint without sacrificing performance. Teams such as Mercedes-AMG Petronas are increasingly focusing on climate-neutral strategies and new technologies in order to shape a sustainable future.

According to Harry Verhaar, new technologies are the key to reducing emissions. The combination of artificial intelligence, data analysis, and sustainable energy generation opens up new possibilities for motorsport.

Motorsport serves as a testing ground for technological innovations that can later be used in everyday life. The focus here is on electrification, hydrogen technology, and synthetic fuels.

Conclusion: Motorsport as a Role Model for Sustainable Mobility

At the Greentech.LIVE conference, Harry Verhaar emphasized that companies must play an active role in the sustainable transformation. Motorsport shows how high-performance technologies can be made more environmentally friendly. According to the manager, the solutions developed there could make a significant contribution to climate-neutral mobility in the future – both on and off the racetrack.