Revolution in Giving: GIFTD Creates Sustainable Cycles

The global resource crisis calls for new approaches – and gifting could be a crucial building block. At the Greentech.LIVE conference in Hamburg, Hannah Kromminga presents her initiative GIFTD, which re-evaluates unused consumer goods as a resource.

With personal experiences, such as the gift of a Skoda Fabia and a Burberry coat, she shows how giving creates magical moments of connection.

Instead of selling or throwing away surplus products, GIFTD focuses on the simple, cost-free transaction of giving.

In the fashion sector in particular, where up to 30% of the clothing produced is never sold, this offers huge potential for savings.

Regulatory Support for Circular Approaches

New EU regulations that prevent the destruction of overproduction underpin the need for such circular approaches.

With exclusive giveaways and targeted marketing campaigns, GIFTD not only strengthens customer loyalty, but also helps to reduce the waste of resources.

A Sustainable Brand Positioning

Companies can pass on their leftover goods in a meaningful way and position their brand sustainably at the same time.

In this way, the principle of giving paves the way to an economy in which giving and sharing count for more than pure consumption – a genuine revolution in giving that lays the foundation for a sustainable circular economy.