Greentech.LIVE Hamburg: Circular Economy and Sustainability in Focus

At today’s Greentech.LIVE conference at Signify’s headquarters in Hamburg (formerly Philips Lighting), experts and innovators gathered to discuss the circular economy and its role in shaping a more sustainable future.

Circular Economy in Action: Stadium Project in Stuttgart

One standout project highlighted was a stadium construction initiative in Stuttgart that rethinks traditional building processes. Instead of discarding old materials, a large portion of the grandstand is being repurposed for other construction projects. This initiative demonstrates how even seemingly obsolete materials can find new life in sustainable applications.

The Growing Importance of Circular Business Models

Circular economy expert Christoph Soukup, a specialist in social and circular economies, shared valuable insights into the current challenges and opportunities in the field. He noted that while companies increasingly recognize the long-term need for sustainability, economic uncertainty and new sustainability reporting obligations can make it difficult for them to invest in circular models.

Despite these hurdles, industries like construction and event planning are experiencing a shift in mindset. Many businesses now realize that linear consumption models are unsustainable and are actively seeking circular alternatives. The trade fair industry, for example, is seeing increased demand for sustainable solutions from both large clients and the general public.

Breaking Old Habits: The Path to a Circular Future

The key takeaway from the Greentech.LIVE discussions is clear: transitioning to a circular economy is not just an environmental necessity but also an economic opportunity. While challenges remain, projects like the Stuttgart stadium prove that sustainable innovation is possible—all it takes is the courage to rethink traditional models and embrace new solutions.